Storytelling

I use powerful storytelling to raise consciousness of a brand and to touch people emotionally with a campaign. I want the audience to feel
something and to elicit a response from them. This leads to a deeper connection with a brand and enables the viewer
to become an adopter to a brand or campaign

CHERYL’S BRAND VIDEO

After fine tuning the brand book I felt we needed to create a video that supported the brand story to be used on the website, in social media and other opportunities. This needed to tell our story and allow the viewer to emotionally connect to our brand while understanding what our brand, experience and product is all about.

Watch the video

HERALD PRINTING

Herald Printing is a printing company that wanted to diversify and position themselves as an expert that could help their clients navigate the many difficult aspects of , printing, specialty printing, fulfillment, digital support, mass mailings etc. I developed 3 different concepts that the story and visuals were both compelling and also shown how an expert is important to help you navigate this aspect of your business.

They chose the guide for a South American expedition. You wouldn’t want just anyone leading you through this treacherous territory, you want someone that has been there and knows how to safely lead you through the rainforest.

I created a rich visual and verbal story through the vehicle of a leather bound “Survival Guide” journal that uses all the visual richness. This would also highlight their specialty printing capabilites and showing how they are more than a printer but an expert in many facets of business. The piece won multiple addy awards as well as many trade awards, however more importantly was a highly effective tool for their business for years.

STERLING COMMERCE

Sterling Commerce is a software company that produces encrypted protection software for the IT industry. They wanted a Direct Mail piece that would get the IT recipients to open it and sign up for their webinar.

I did some research and found that IT professionals were very interested in history and in particular, World War 2. I determined it would be compelling to create a visual story around the enigma machine of WW2. This would create a parallel with the Germans overconfidence in the enigma machine which led to their defeat in WW2 with IT prof- fesionals overconfidence in their protection software. This could lead to their software being compromised. I created a rich, dossier, spy feel- ing piece that begged to be opened and was compelling to go throuhg and read. This direct mail piece had a 22% conversion rate!