BRANDING
I have built brands from the ground up and also refined and strengthened brands by properly identifying a brands identity and voice through photography, typography, design, graphics and copy (the voice).
CHERYL’S COOKIES
When I started at Cheryls there was no brand book or style guide. The brand and our story along with the executuions in touchpoints to the customer was lost. While building a department I worked with Marketing to lay the foundation for the brand. It involved building the Brand foundation, The Brand Mission Statement, Vision Statement, Brand Promise, Key messages and slogan. From this foundation I built 5 different concepts against which gave us the starting point to begin to build our brand and story both visually and verbally. The photography, voice, typography, colors, graphics and illustrations that would become the parts of the brand
Brand Book • Bob Evans
Point of Purchase • Bob Evans
BOB-B-QUE / BOB EVANS
Bob Evans had created a new line of BBQ sauce and along with it a new line of BBQ food offerings. They needed help establishing this brand and the POP executions. This was an exploration into what the sauce and experience is and how we wanted to portray it in POS.
My team developed 3 different logos and the brand that was a part of it. I then went the extra mile and built by hand 5 wood presentation pieces to display and sell each of the concepts. The client was overwhelmed and it provided a spring- board for the presentation. They enthusiastically picked one of the 3 after much deliberation and it was one of their most successful new offerings.
HUNTINGTON PARK BRANDING/BIG IDEAS
This started out as a small project and grew into something much bigger. The initial ask from the client was to produce a wrap that would go on the fencing that surrounded the construction of the ballpark that they were sponsoring.
Through my exploration I came across the idea of the “Knothole Gang”. The thought grew larger than a wrap as I developed the idea I thought it would be a nice community outreach program for less fortunate children and their families.These families and children that are forced to watch from the “knothole” instead of being on the inside enjoying the game. I developed the branding and expanded the idea to hats and t-shirts that the invited “Knothole gang” members would receive when they were invited to a game. They would to sit in the special section of the stands. Huntington loved the idea and used all of my ideas. It is a program that they still use today.