DIGITAL
I have led teams to create stunning, responsive websites that tell compelling brand stories that are both dramatic and visually appealing. The website is the new store and as such is the touchpoint for consumers to your brand.
HOMEPAGE CHERYL’S
The Cheryls home page was poor in design, aethetic and function. We worked with our business partners to create new more functional wire frames to build a more user friendly site that was easy to navigate and also presented our new branding in a more contemporary way. We removed rounded “hot dog” buttons, rounded corner photo boxes and worked to include the enterprise logos into the masthead. My experience wiht designing websites gos back to design- ing and developing Abercrombie and Fitchs first website.
EMAIL CHERYL’S
At Cheryl’s emails are an important tool for stimulating sales. The emails are built around the 5 major holidays that our campaigns are built upon. We pushed away from a transactional, price reduction approah to a more branded personal approach. We also updated the design of the emails to reflect our new branding. Our emails now are well de- signed, focused promotional tools that reach our customers and drive click through and sales. This example highlights the culmination of focused branding, Lifestyle Photography and great design, which was absent before I arrived.
SOCIAL CHERYL’S
The social presence at Cheryls was the forgotten stepchild when I started. It was a hard push to get a cohesive, branded social presence with a strong blog site that was managed by a dedicated team. The creative department under my direction built a strong site for the new social team that made an immediate impact in the social setting with updated stories and articles that fit whithin our brand and helped keep Cheryl’s cookies top of mind when looking for delicous hand crafted treats and gifts.