DIRECTION
As a creative leader you need to know different aspects of developing creative. I wanted to highlight some of my experience directing photography and illustration as I believe they are an important part of creative development.
Holiday Specialty Packaging Illustration • QVC
ILLUSTRATION
I chose this example to share due to the visual impact of the end piece, the storytelling and concept development and the success of the project in sales. The client came to my team looking for a solution for 3 boxes for the winter season and wanted a broad swath without going to all out Christmas. I developed the concept of Romantic Winter/Holiday transportation. I came up with a bunch of ideas, sketched out the favorites for client approval. The concept was met with ehtusiastic approval and the final pieces wer very succesful.
PHOTOGRAPHY AND VIDEO DIRECTION AND STORYTELLING
Photography is an important tool in our arsenal. I have experience in many different types of photo- shoots from product, lifestyle, artistic and video. I have arranged, planned and directed photoshoots and video shoots large and small. This is a small sample of some work that I have directed.
